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Successful social technologies requires cluster effects. Cluster effects require everyone within a particular social cluster to be able to play.
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Being able to get to basic cluster effects is the *baseline* for a mobile social app to succeed. This alone won't make it work, but you need that to even begin.
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Over and over, i hear about cool technologies that involve multimedia sharing, GPS applications, graphical interfaces, etc. In theory, as research, these are great. Unfortunately, without clusters, you cannot even test the idea to see if it would make sense to a given population.

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