eLab’s Knowledge Repository

Some MIT Advertising Lab's predictions:

"Consumers will be advertisers' most important medium."

Consumers even create their own ads on Current TV for Sony, L'Oréal, Toyota, and Converse, Ban, Mastercard, etc.

"Some advertising will be targeted not at humans but at their robotic assistants powered by artificial intelligence to make the most optimal purchase decisions."

We are not there yet, but Conversagent developed an Automated Service Agent (ASA) for Panasonic in order to market plasma TVs. Customers can type questions in natural language and AskPanasonic will help them make informed purchase decisions or get the most out of the products they purchases: it provides information on key features and benefits, major comparison points across various product offerings, best places to purchase, installation, etc.

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